Elon Musk SpaceX investor and Indian snack favorite Haldiram’s, famous for its namkeens, bhujia, and mithais, has made the headlines recently by entering into a gigantic deal that has it partnered with a backer of some of the world’s most futuristic companies—including Elon Musk’s SpaceX. In a development that has attracted the attention of the FMCG and investment communities, UAE-based Alpha Wave has acquired a 6% stake in Haldiram’s for ₹5,600 crore.
This comes after an initial 9% stake sale to Singapore’s Temasek, effectively pricing the snack behemoth at a staggering ₹84,000 crore. With the firm now on the road to an IPO, this transaction is not about money, per se—it’s a sign of India’s increasing visibility in the international consumer market.
Table of Contents
Why Would a SpaceX Investor be Interested in Haldiram’s?
Elon Musk SpaceX Investor On the surface, it might be unusual for an investment company supporting a high-tech venture like SpaceX to be interested in an Indian snack firm. But take a closer look, and things begin to make sense. Alpha Wave, driven by UAE’s National Security Advisor Tahnoun Bin Zayed, has a portfolio that diversified into technology, infrastructure, and consumer goods. The thread connecting them? Potential for high growth.
Read More: Uttar Pradesh UP GNM Entrance Test UPGET 2025: Admissions
Haldiram’s is a popular name in every Indian household with a history going back to 1937. From being a small bhujia shop at Bikaner, it grew to become an international brand and has a prominent presence in India and abroad, like in the US, UK, and UAE. Given India’s swelling middle class and the rising trend for packaged foods, the revenues for the company are humongous. Foreign investors are taking heed, and Alpha Wave well recognizes Haldiram’s as a brand capable of making even bigger leaps.
The Numbers Behind the Deal
The recent deals have yielded a huge windfall for Haldiram’s promoters, the Agrawal family. With the sale of a 6% stake to Alpha Wave and the earlier sale of 9% to Temasek, the promoters have collectively fetched over ₹13,000 crore. But the deals are not just about milking the company—there’s a strategy involved that’s playing out over the long term.
One of the largest learnings from these deals is Haldiram’s valuation through the roof. At ₹84,000 crore, it’s now one of India’s largest FMCG brands by valuation. To drive that home, it’s valued more than some of India’s largest publicly traded consumer brands. The takeaway? When Haldiram’s goes public, its valuation can potentially double.
Also read: Eating Wells Top 10 Food & Nutrition 2025 What Hot This Year
The Road to IPO
A major driving force behind these high-profile stake sales has been the internal reorganization of Haldiram’s. The firm just consolidated its two key operating units—Haldiram’s Snacks Private Limited (Delhi) and Haldiram’s Food Private Limited (Nagpur)—into a single structure for easier going public. This combination of the two just makes things simpler to operate and also makes the firm more investor-friendly by eliminating complexities in ownership and control.
IPO, due over the next twelve months, will be one of India’s largest FMCG-sector IPOs. With Haldiram’s strength in brand value and consumer retention, analysts suggest that it is likely to open with a blaze on the equity markets, reflecting the success experienced by other of India’s giant FMCG company IPOs during the past decade.
Why This Matters for India’s FMCG Sector
The Haldiram’s-Alpha Wave deal is a clear indication that Indian consumer brands are no longer simply homegrown success stories—they’re winning global recognition. Foreign investment in India was concentrated in technology and infrastructure for over two decades. Today, the flow is turning towards businesses driven by consumers, which speaks volumes about the growing purchasing power of Indian consumers.
For other Indian FMCG companies, this transaction sets a benchmark. It establishes that heritage brands with deep local roots and international aspirations can fetch premium valuations and global investor attention. Players like Parle, Britannia, and ITC’s FMCG business can perhaps negotiate from a better place when considering expansion or fundraising alternatives.
Final Thoughts
Haldiram’s path from a small-town snack vendor to a global player is truly phenomenal. Now that it has heavyweight investors such as Alpha Wave and Temasek on board, it’s entering a new era—one that can see it rule not only Indian kitchens but supermarket shelves worldwide. The upcoming IPO will be the make-or-break moment, not only for Haldiram’s but for India’s FMCG sector in general. And based on numbers, the company is just warming up.
One thing is clear—whether it’s bhujia or billion-dollar deals, Haldiram’s knows how to deliver.
Join Group→
