Uttar Pradesh All liquor shops has gone wild, with liquor shops throughout the state reporting a rush of customers. Why? A temporary “Buy One, Get One Free” offer on liquor bottles. This first-of-its-kind plan has got liquor lovers running to fill their containers before March 31, when the new excise policy of the state comes into force.
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Why the Reasonable Discount?
Uttar Pradesh All liquor shops each year, vendors have to clear their inventory before the financial year closes on March 31. With the 2025-26 excise policy to bring in new licensing norms and an e-lottery system for liquor stores, retailers are hurrying to clear their shelves. The best way? Offering customers a deal they just can’t resist: buy one bottle, take another free.
Scenes from the Streets: Crowds, Chaos, and Police Intervention
Between Muzaffarnagar and Hapur, Noida and Lucknow, liquor shops have become temporary war zones. The moment word of the offer went out, people abandoned their jobs, hastened to local outlets, and stood in long, agitated lines. In most places, the mania ran wild, compelling the police to step in.
In Muzaffarnagar, police were stationed outside several liquor shops to handle the surging crowd. Videos posted on social media depict individuals pushing, shoving, and even climbing over one another to get their free bottles. The same was seen in Hapur, where groups of customers waited anxiously for their turn, some even camping outside shops hours prior to opening.
Local liquor shop owners, taken aback by the sheer demand, have been experiencing record sales. “We have never seen such a thing before,” admitted a Noida shopkeeper. “Some are making bulk purchases, as if stockpiling for a prolonged drought.”
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Uttar Pradesh All liquor shops A Closer Look at the New Excise Policy
Uttar Pradesh All liquor shops so, what changes on April 1 then? The new UP government’s 2025-26 excise policy includes a system of e-lottery for allocating liquor shops. The implication is that alcohol and cannabis shop licenses would no longer be distributed using old methods but rather won through a digital lottery system. The reason is to usher in transparency within the system as well as block any loopholes in the trade of liquor.
With more than 26,000 liquor shops—country liquor, foreign liquor, composite, and model shops—on offer, the competition has been cutthroat. Reports indicate that close to 2 lakh applications have been made, which has raised a staggering ₹1,066 crore in processing fees.
The new policy could also cause liquor prices to rise, as licensing charges and other controls can be changed. At present, though, customers are intent on taking advantage of the existing discounts before the new system comes into force.
Uttar Pradesh All liquor shops How The Offer is Impacting the Market
Uttar Pradesh All liquor shops “Buy One, Get One” offer has sent shockwaves in the market. While liquor stores are experiencing an all-time high sales boom, there are some consumers who are worried about shortages in the next few days. The unexpected demand increase has resulted in some brands and premium products being sold out at a faster rate than anticipated.
A liquor shop owner in Lucknow explained: “We stocked thinking this would hold till March 31, but at this rate, we could be out in a few days. People are purchasing more than they normally would, knowing this offer won’t be available again anytime soon.”
On the other hand, a few customers have expressed safety concerns. The sheer rush at liquor stores has resulted in small fights, traffic jams, and even the reports of black marketing in some regions. Though authorities are keeping the situation under watch, vendors have been asked to control customer movement responsibly and adhere to safety guidelines.
The Bigger Picture: What Happens After March 31?
Uttar Pradesh All liquor shops after the deadline, all current liquor shops will close down to pave the way for new license holders chosen through the e-lottery system. There is also speculation that the new excise policy could result in price increases, making liquor costlier from April.
For the time being, however, UP’s booze aficionados are taking advantage of the moment. From a casual imbibing aficionado stocking up for individual use to party organizers stockpiling bottles for later bashes, the frenzied buying spree at stores is not slowing down.
Final Thoughts
Uttar Pradesh All liquor shops this is a once-in-a-lifetime “Buy One, Get One Free” sale that has made UP liquor stores the place to be. As customers revel in the surprise bonanza, traders are working around the clock to handle crowds and empty their shelves before the financial year ends. With March 31 looming on the horizon, one thing is sure—UP liquor stores have never been so busy.
If you’re in Uttar Pradesh and are looking to bag a bargain, you may need to act quickly. The way things are heading, there could be little left by the weekend!
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